Visual identity
Visual identity
A short guide to using the Khorsheed logo, colours and typefaces correctly and consistently.
The idea
“Khorsheed” means sun. A building in the shape of the letter K, the initial of the name, stands in front of a rising sun, drawn in the same projection as the building on the home page. In the written Arabic name, the dot of the first letter became a small sun.
- 01The K-shaped building: Khorsheed and construction in one form
- 02The sun: the meaning of the name
- 03Lit windows: a building that is lived in, and lasts
- 04The dot of the خ in the name: a small sun
Logo
Horizontal and stacked versions for light and dark backgrounds. Download the right file; never redraw the logo.
Colour
Sun amber over charcoal ink and limestone, with gem green reserved for the agent.
Sun Amber
#F5A31A
Deep Amber
#E07B00
Kiln
#C2410C
Charcoal Ink
#0B0E11
Limestone
#F7F4EE
Gem Green
#14A38B
Typography
Noto Kufi Arabic for the wordmark and Arabic headings, Alexandria for Latin headings, IBM Plex Sans Arabic for Arabic text and Geist for Latin text.
Display typeface · Noto Kufi Arabic / Alexandria
Built to last
Aa Bb Cc 0123456789 · أ ب ت ث ج
Text typeface · IBM Plex Sans Arabic / Geist
Materials you can mix on site with confidence and rely on for years.
Aa Bb Cc 0123456789 · أ ب ت ث ج
Usage rules
Do
- Keep clear space around the logo of at least a quarter of its width.
- Use the dark version on light backgrounds and the light version on dark ones.
- Use the one-colour version for single-colour print or engraving.
Don’t
- Do not recolour or stretch the logo.
- Do not place it on busy photos without a backing.
- Do not add shadows, outlines or effects.